Who are the customers? What do they think? See? Feel? Do? Which classes are you creating values for? Who is your most important customer?
What's compelling about the proposition? Why do customers buy, use? What core value do you deliver to the customer Which customer needs are you satisfying?
How are these propositions promoted, sold and delivered? Why? Is it working? Through which channels that your customers want to be reached? Which channels work best? How much do they cost? How can they be integrated into your and your customers’ routines?
How do you interact with the customer through their 'journey'? What relationship that the target customer expects you to establish? How can you integrate that into your business in terms of cost and format?
How does the business earn revenue from the value propositions? For what value are your customers willing to pay? What and how do they recently pay? How would they prefer to pay? How much does every revenue stream contribute to the overall revenues?
What unique strategic assets must the business have to compete? What key resources does your value proposition require? What resources are important the most in distribution channels, customer relationships, revenue stream…?
What uniquely strategic things does the business do to deliver its propositions? What key activities does your value proposition require? What activities are important the most in distribution channels, customer relationships, revenue stream…?
What can the company not do so it can focus on its Key Activities? Who are your key partners/suppliers?
What are the motivations for the partnerships?
What are the business' major cost drivers? How are they linked to revenue? What are the most cost in your business? Which key resources/ activities are most expensive?