The United States Census Bureau created a classification system for business entities called the North American Industry Classification System (NAICS). Several company databases and industry research databases use these to organize their information, and it is useful to know these codes when you are looking for industry reports. These codes start at 2 numbers to identify broad industry group and move to 6 to identify specific industries.
71 - Arts, Entertainment, and Recreation
7113 - Promoters of Performing Arts, Sports, and Similar Events
711320 - Promoters of Performing Arts, Sports, and Similar Events without Facilities
IBISWorld allows you to search for reports using keywords, company names, or by using NAICS codes. Example Reports: Gym, Health & Fitness Clubs in the US, Golf Driving Ranges & Family Fun Centers in the US, and Racing & Individual Sports in the US
To learn more about the contents of the IBISWorld industry reports and how to use them, watch the video below.
Some examples of the industry analysis that you will find are: Young Women’s Health: Global Attitudes Towards Health: Fitness and Wellbeing Among the Under 30s and Market Impact, Experience More: State of Play 2019, and Sports Nutrition in Thailand
This video from Euromonitor International illustrates the kind of analysis that you can find on Professional Sports in Passport.
Here is an example search for the video game industry in the U.S.