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Hospitality, Tourism, & Recreation

Using NAICS Codes to find Industry Reports

The United States Census Bureau created a classification system for business entities called the North American Industry Classification System (NAICS). Several company databases and industry research databases use these to organize their information, and it is useful to know these codes when you are looking for industry reports. These codes start at 2 numbers to identify broad industry group and move to 6 to identify specific industries. 

Example Codes:

561 - Administrative and Support Services

561920 - Convention and Trade Show Organizers

531 - Real Estate

531120 - Convention center, no promotion of events, rental or leasing

U.S. Industry Reports from IBISWorld

IBISWorld allows you to search for reports using keywords, company names, or by using NAICS codes. Example Reports: Trade Show and Conference Planning in the US, Party & Event Planners in the US, and Concert & Event Promotion in the US

To learn more about the contents of the IBISWorld industry reports and how to use them, watch the video below.

Country Reports and Trend Analysis from Passport GMID (by Euromonitor International)

Some examples of the industry analysis that you will find are: Driving Value at the Venue: Fan Engagement, Digital Innovation and Event Agility and Sports and Mega-events Tourism: Big Rewards but High Risks, and AI to Z of Business Travel 

This video from Euromonitor International illustrates the kind of analysis that you can find on experiential marketing in Passport.