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RWS 390 - Writing in Business Settings

What is a SWOT Analysis?

A SWOT analysis is a framework for analyzing a company and its competitive strategy, and SWOT stands for strengths, weaknesses, opportunities, and threats. Analyzing these factors can help a company understand how to defend itself from external threats as well as improve its own internal strategies.

Where to Find SWOTs

NOTE: Not all companies will have a SWOT Analysis. Try all of the databases listed above.