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BA 405 - Nicasio Mercier and King

RKMA Market Research Handbooks

RKMA Consumer Handbooks Cover Art

Copyright: Richard K Miller & Associates

Richard K. Miller & Associates (RKMA) publish biennial handbooks that compile statistics and research on business and consumer topics. These handbooks compile information from several different resources, such as government resources, trade groups, market research companies, surveys, and online news outlets, and package them into heavily indexed, easy to read eBooks. Topics include: Consumer Use of the Internet & Mobile Web, International Consumer Markets, Consumer Behavior, Travel & Tourism, Restaurant, food, and beverage markets, and more!