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Advertising

Ad & media rates

Directory of Publications and Broadcast Media Online (Gale) This link opens in a new window
Publications and broadcasting stations including newspapers, magazines, journals, radio stations, television stations, and cable systems; includes contacts, key personnel, rates. Scope covers U.S., Canadian, and international media.

TV ad pricing chart (Advertising Age)
Annual survey of national market ad rates for for 30-second spot.

Ad & media expenditures

Advertising Red Books
Call Number: HF5805 .S714 Reference
Advertising expenditures by company with breakdown by media type for some companies.

Business Source Premier (EBSCO) This link opens in a new window
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Academic journals, business magazines, newspapers, news wires, trade journals, SWOT analysis, country statistics, and industry reports.
Ebsco platform read-aloud feature and screen reader instructions

Type the search statement, "advertis* spending" or "advertis* expenditure" in the first search box.
Type the name of your company in the second box.