First, when you first hit a page or post and start to read it — STOP. Ask yourself whether you know the website or source of the information, and what the reputation of both the claim and the website is. You don’t have that information, use the other moves to get a sense of what you’re looking at. Don’t read it or share media until you know what it is.
You want to know you’re reading you read it. Knowing the expertise and agenda of the source is crucial to your interpretation of what they say. Taking sixty seconds to figure out where media is from before reading will help you decide if it is worth your time, and if it is, help you to better understand its significance and trustworthiness.
Sometimes you don’t care about the particular article or video that reaches you. You care about the claim the article is making. You want to know if it is true or false. You want to know if it represents a consensus viewpoint, or if it is the subject of much disagreement. In this case, your best strategy may be to ignore the source that reached you, and look for trusted reporting or analysis on the claim. Your best bet might not be to investigate the source, but to go out and find the best source you can on this topic, or, just as importantly, to scan multiple sources and see what the expert consensus seems to be. In these cases we encourage you to “find other coverage” that better suits your needs — more trusted, more in-depth, or maybe just more varied.
Much of what we find on the internet has been stripped of context. trace the claim, quote, or media back to the source, so you can see it in it’s original context and get a sense if the version you saw was accurately presented.
*Credit for SIFT goes to Mike Caulfield and is shared here under a Creative Commons Attribution 4.0 International License.
Steps you should take every time they come across an unfamiliar claim or source.