Research by Subject: Advertising: Company & Industry Information

Key resources for company information

Advertising red books. Advertiser
Call Number: HF5805 .S714 Reference
Information on over 15,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Includes the owners of more than 70,000 brands. Each listing includes (where available) advertising expenditures by media, current agency, fiscal year-end and annual sales, contact information, brand names, S.I.C. classifications, and other key data.

Business Source Premier
Academic journals, business magazines, newspapers, news wires, trade journals, SWOT analysis, country statistics, and industry reports.
Database also includes company profiles for the world's 5,000 largest companies (key facts, employees & biographies, products & services, top competitors, locations & subsidiaries).
Mergent Online
Provides up to 15 years/quarters of detailed current and historical financial data for over 10,000 U.S. public companies and their SEC filings, as well as their annual reports. The same kind of information is available for more than 17,000 non-U.S. public companies. Includes Industry Reports for Asia/Pacific, North America and Europe.
PrivCo.com
PrivCo is a source for business and financial data on major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies.

Users are required to create a free account to access PrivCo.
Gale Directory Library
Gale Directory Library contains 4 publications:
Business Rankings Annual
Gale Directory of Publications and Broadcast Media
Market Share Reporter
Ward's Business Directory of U.S. Private and Public Companies (which has information for US private and public companies with rankings by sales within SIC and NAICS codes and state rankings)

Business Source Premier
Academic journals, business magazines, newspapers, news wires, trade journals, SWOT analysis, country statistics, and industry reports.
My IBISWorld
Provides thoroughly researched, accurate and current business information, including economic, demographic and government data on over 700 American industries.
BizMiner Library
Access ceased July 1, 2020. Renewal of this resource has been postponed. Learn more about postponed renewal of resources.
Mergent Online
Provides up to 15 years/quarters of detailed current and historical financial data for over 10,000 U.S. public companies and their SEC filings, as well as their annual reports. The same kind of information is available for more than 17,000 non-U.S. public companies. Includes Industry Reports for Asia/Pacific, North America and Europe.