Research by Subject: Advertising: Consumer Statistics and Consumer Behavior

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e-Resource Problem Report

e-Resource Problem Report
Please use this form to report issues you encounter while accessing any e-resources.
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E-resources include databases, websites, e-journals, and e-books that are accessed through OneSearch, the A-Z Databases List, Research Guides, etc.

Find Statistics, Consumer Surveys, and More with Statista

Statista
Find statistics, consumer survey results, data, and industry studies from over 22500 sources on over 60000 topics. Use the search bar to search across Statista's source types or use the options across the top to browse. Watch the video tutorial below for more details on getting started with Statista.

Statista also conducts a global consumer survey that tracks consumer attitudes and behaviors from 55 countries which can be found under Insights Click here to learn more about the Consumer Insights tool and how to use it.

Find Analysis and Statistics in Passport

Passport (Euromonitor International)
Euromonitor International's reports provide business intelligence on countries, consumers and industries. You can use the "Explore Statistics" box in the Consumers Section to browse statistics, or you can use the search bar to search for analysis and statistics.

RKMA Market Research Handbooks

Richard K. Miller & Associates (RKMA) publish biennial handbooks that compile statistics and research on business and consumer topics. These handbooks compile information from several different resources, such as government resources, trade groups, market research companies, surveys, and online news outlets, and package them into heavily indexed, easy to read eBooks. Topics include: Consumer Use of the Internet & Mobile Web, International Consumer Markets, Consumer Behavior, Travel & Tourism, Restaurant, food, and beverage markets, and more!

The Latest RKMA Market Research Handbooks

Experimental Government Surveys

U.S. Census Bureau's Household Pulse Surveys
"The new experimental Household Pulse Survey is designed to quickly and efficiently deploy data collected on how people’s lives have been impacted by the COVID-19 pandemic."