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Business

Searching for Articles: Tips and Tricks

Using Boolean Logic (AND, OR, or NOT) can help you expand and limit your search results.

  • AND: Nike AND sales

This will only produce results that contain both of these words. A simple search for Nike sales would produce results that contain either Nike or sales opposed to only results that contain both words.

  • OR: marketing OR advertising

This will produce results for both of these terms because they are related, and marketing and advertising efforts usually complement one another.

  • NOT: Nanotechnology NOT pharmaceuticals

This will produce results for business articles or reports that discuss nanotechnology and do not contain any mention of pharmaceuticals. This could help you weed out unwanted results if you were looking for other applications of nanotechnology.

 

Other search limiters (an asterisk, quotations, and parentheses), and how they can help you refine or expand your searches:

  • Asterisk * also referred to as truncation: Using an asterisk (*) produces all iterations of a word.

Example: advertis*

This will produce results for advertising, advertisements, advertisement, and advertisers.

  • Quotations ””: Using quotations will ensure that the words in the quotation marks come in that exact order in the results.

Example: “market size”

  • Parentheses (): Using parentheses allows you to use a combination of multiple Boolean operators and search limiters at once by making sure that what is inside the parentheses is one search criteria.

Example: Nike AND (“brand share” OR “market share”)

This will produce results that contain the word Nike and the exact phrase “market share” or results that contain the word Nike and the exact phrase “brand share”

Google Scholar Search Tips

 

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To​​ display ​​SDSU ​​Library materials ​in Google Scholar and include a link to those materials in the results, on the Google​​ Scholar​​ main​​page:

  1. Click​​​  on the menu button on the left of the page and select Settings​​​
  2.  Select Library ​​links ​​​and ​​type SDSU
  3. Enter San Diego State into the search box and search. 
  4. Check the boxes labeled San Diego State University and click Save

To access the materials from a Google Scholar result look for the link labeled Find it at SDSU,  or a direct link to the library database.