Using Boolean Logic (AND, OR, or NOT) can help you expand and limit your search results.
This will only produce results that contain both of these words. A simple search for Nike sales would produce results that contain either Nike or sales opposed to only results that contain both words.
This will produce results for both of these terms because they are related, and marketing and advertising efforts usually complement one another.
This will produce results for business articles or reports that discuss nanotechnology and do not contain any mention of pharmaceuticals. This could help you weed out unwanted results if you were looking for other applications of nanotechnology.
Other search limiters (an asterisk, quotations, and parentheses), and how they can help you refine or expand your searches:
This will produce results for advertising, advertisements, advertisement, and advertisers.
Example: “market size”
Example: Nike AND (“brand share” OR “market share”)
This will produce results that contain the word Nike and the exact phrase “market share” or results that contain the word Nike and the exact phrase “brand share”
To display SDSU Library materials in Google Scholar and include a link to those materials in the results, on the Google Scholar mainpage:
To access the materials from a Google Scholar result look for the link labeled Find it at SDSU, or a direct link to the library database.