Research by Subject: Business: Consumer Profiles based on Geography

Designated Market Area (DMA) Level Consumer Data from the Nielsen Cross-Tabs in SimplyAnalytics

National Consumer Information (both U.S. and Foreign)

Passport (Euromonitor International) This link opens in a new window
Passport has excellent reports, briefings, and other analyses on consumer trends, consumer lifestyles, and households. You can use the "Explore Analyses" box in the Consumers Section to browse reports and briefings on lifestyles, households, and populations.
ABI/INFORM (ProQuest) This link opens in a new window
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The "Fitch Solutions Country Industry Reports" in ABI/INFORM are detailed quarterly reports that cover multiple industries in multiple countries, and the "Consumer & Retail" reports from Fitch have detailed expenditure, preference, demographic, and brand/market share information for multiple categories. NOTE: These reports are not published every quarter for every country.

1. In ABI/INFORM, put pubid(2044556) in a search line, put consumer in a second search line as a title search (see the drop down options), and press search.

2. Use the location filters on the left hand side of the search to search for the country or region that you are interested in researching.

Consumer Profiles by Zip Code

Example Zip Code Profile from Clariats:

Claritas ZIP Code Look-up
Entering a ZIP code and pressing submit will allow you to see a ZIP code's PRIZM segment composition, average age distribution, income distribution, and ethnic composition.

Business

Library Hours

e-Resource Problem Report

Designated Market Area (DMA) Level Consumer Data from the Nielsen Cross-Tabs in SimplyAnalytics

National Consumer Information (both U.S. and Foreign)

Consumer Profiles by Zip Code