Searching SimplyAnalytics by Psychographics:
Consumer magazines and websites are published to to provide content to consumers who have a particular interest, such as a love of surfing. These publications keep track of the demographics of their readership so that they can sell advertisements, and these numbers can be seen in the publications "media kit" or their audience metrics if it is a website. These numbers can also be used by marketers to understand the demographic and geographic characteristics of their target audience.
SRDS is an all-in-one resource to find and compare digital and traditional media across business, consumer, and geographic audiences through keyword searches and other search tools. The records also contain detailed rate information, publication schedules, and audience metrics.
Step 1: Try a Keyword search using the search bar to see if any websites or magazines match your search term.
Step 2: Select the desired media type from the options on the left or scroll through the entire results list.
Step 3: Select the publication and look at the "Media Kit" by following the link in the general information portion of the record, or look at the Audience Metrics if it is a website. (The Audience Metrics are provided by comScore)
