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Advertising

Ad & media rates

Gale Directory of Publications and Broadcast Media Online
Publications and broadcasting stations including newspapers, magazines, journals, radio stations, television stations, and cable systems; includes contacts, key personnel, rates. Scope covers U.S., Canadian, and international media.

TV ad pricing chart (Advertising Age)
Annual survey of national market ad rates for for 30-second spot.

Ad & media expenditures

Advertising Red Books
Call Number: HF5805 .S714 Reference
Advertising expenditures by company with breakdown by media type for some companies.

Business Source Premier
Academic journals, business magazines, newspapers, news wires, trade journals, SWOT analysis, country statistics, and industry reports.

Type the search statement, "advertis* spending" or "advertis* expenditure" in the first search box.
Type the name of your company in the second box.