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UNLV Center for Gaming Statistics

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RKMA Market Research Handbooks

Highlighted Resource: SimplyAnalytics

This video is an introduction to the key features of SimplyAnalytics database.

The library also subscribes to the Nielsen Scarborough Crosstab Table via SimplyAnalytics. This tool allows you to cross-tabulate and compare how people responded to multiple questions within the same survey (such as what age groups are more likely to go to Padres games or whether people who attend Padres games are more likely to drink craft beer) for several Nielsen Designated Market Areas (DMAs). This video gives you an overview of that feature.

Some of the datasets and modules, such as the Nielsen Scarborough Cross-Tab, are not compliant with the new geographies from the Census and must be viewed in "Historical View." You must toggle "Historical Views" on in the project settings and check the create historical views checkbox when adding a new view.

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