Difference Between Market and Brand Share:
Market share is the percentage of the overall market that is owned by a particular company, and brand share is the percentage of the overall market that is owned by a particular brand. This is an important distinction in industries where a select few companies own a multitude of brands, such as craft beer.
Example of Market Share:
Example of Brand Share:
Using Passport for Finding Market or Brand Share:
Other Sources for Market or Brand Share:
Most of this content was written by or adapted from Kresge Library Services (Current as of August 20th, 2019).