Difference Between Market and Brand Share:
Market share is the percentage of the overall market that is owned by a particular company, and brand share is the percentage of the overall market that is owned by a particular brand. This is an important distinction in industries where a select few companies own a multitude of brands, such as craft beer.
Example of Market Share:
Example of Brand Share:
Using Passport for Finding Market or Brand Share:
Other Sources for Market or Brand Share:
Business Insights: Global contains: Global Company and Industry Intelligence, Detailed company and industry profiles including SWOT reports, market share reports, and financial reports as well as thousands of company histories and industry essays from Gale's core business collection. There are also case studies, scholarly journals, and business news for deep research coverage of global economies.
Gale Directory Library contains 4 publications:
Business Rankings Annual
Gale Directory of Publications and Broadcast Media
Market Share Reporter
Ward's Business Directory of U.S. Private and Public Companies (which has information for US private and public companies with rankings by sales within SIC and NAICS codes and state rankings)
Library Databases:
Gale Directory Library contains 4 publications:
Business Rankings Annual
Gale Directory of Publications and Broadcast Media
Market Share Reporter
Ward's Business Directory of U.S. Private and Public Companies (which has information for US private and public companies with rankings by sales within SIC and NAICS codes and state rankings)
Free Websites:
Most of this content was written by or adapted from Kresge Library Services (Current as of August 20th, 2019).